Who We Are
A Letter From The CEO:
Aloha & Bula,
Over the years, I’ve watched the kava industry grow—rapidly and in many ways, beautifully. I’ve had the honor of meeting incredible kava bar owners and product creators who understand the sacredness of the root, respect its' origins, and carry the spirit of the culture with integrity.
But I’ve also seen the opposite...
Too many brands are entering this space with no real understanding of what kava is or where it comes from. For them, it’s just another trend to capitalize on—a product to sell without honoring the culture, people, or traditions that gave it life.
Kava—or Yaqona, as we call it in Fiji—is more than a drink. It is a sacred root, central to life across the Pacific Islands: Fiji, Samoa, Tonga, Vanuatu, Rotuma, and Hawaii. It’s used in ceremonies, in storytelling (Talanoa), in rites of passage, and in moments of unity and healing. In our traditions, kava is served from the Tanoa, the ceremonial bowl, surrounded by family and community—where stories, wisdom, and relationships are passed down from generation to generation.
I was born into this culture.
My father, born and raised in Fiji, came from a chiefly bloodline. I was raised in Hawaii, immersed in both Fijian and Hawaiian traditions. From the 1970s until he passed, my father and I traveled the islands and mainland U.S., performing traditional Fijian kava ceremonies—teaching the deeper meaning of kava and honoring our ancestral ways.
That’s why I created DaHonu Life.
DaHonu Life is not just a kava seltzer—it’s a cultural bridge. It’s a modern expression of an ancient tradition, created to give people a healthier alternative to alcohol while staying true to the root’s sacred purpose. We’re here to help people connect, heal, and live better—through tradition, not at the cost of it.
And I’ll be real about this: I’m not afraid to call out companies that are only in it for the money.
If you’re profiting from kava without any respect for the culture, the people, or the sacredness of the root—you’re not honoring it. You’re exploiting it. Too many brands are using kava as a trend, with no knowledge of the customs, no education behind the product, and no acknowledgment of its deep cultural value. That’s not just disrespectful - it’s dangerous.
Cultural appropriation has no place in this space.
If you’re going to profit from the root, you better be willing to protect and uplift the people it comes from. And if you’re not—people like me will speak up. Because I have to. Because this is my culture. Because this is our root.
At DaHonu, we lead with culture first—always.
We partnered with Kalm with Kava and Morgan Smith, one of the most respected names in the kava world. Their kava is sourced directly from the farmers in the villages, supporting the hands and families who have cared for this plant for generations. Every batch is crafted with intention, transparency, and integrity.
We use 1500 mg of a true kavalactone extract in each can—not raw powder, not crude root slurry. This extract was developed through advanced processes that enhance bioavailability, meaning your body absorbs it more efficiently, needing fewer kavalactones to feel the effects more quickly than other extracts and with a smoother feel.
There’s an important difference between “kavalactone extract” and “kavalactones.”
Our label reads “1500 mg of kavalactone extract”—not 1500 mg of pure kavalactones. Just like a “coffee extract” isn’t pure caffeine, our extract contains active kavalactones in a refined, functional format. Less total plant material is needed, but the experience is stronger and cleaner.
This is why DaHonu feels different.
It’s not just the potency - it’s the purity, the precision, and the purpose behind every can.
Our logo - the Honu, the sea turtle - symbolizes longevity, unity, family, wisdom, and guidance. Just as the turtle journeys across the ocean with peace and strength, DaHonu is here to journey together toward healing, connection, and a better way of living.
Live DaLife. DaHonu Life.
Rooted in tradition. Built for today.
Crafted with respect. Shared with love.
Mahalo & Vinaka vakalevu,
Tuni “Niko” Rafaele
Founder, DaHonu Life
Brand Core Values, Mission, and Vision
Embrace Authenticity
We honor the rich traditions of the Pacific Islands by infusing the true spirit of aloha into every bottle. At DaHonu Life, kava is more than a drink—it’s a meaningful connection to a deep cultural heritage, crafted with care and respect for its sacred roots. Each sip invites you to experience the authentic island way of life, blending tradition with modern convenience.
Tone: Calm, respectful, and confident, encouraging a genuine connection to cultural tradition while delivering an experience that nourishes both body and soul.
Nurture Well-Being
At DaHonu Life, we believe that relaxation is a gift everyone deserves. Our kava offers a natural, mindful way to slow down, unwind, and care for your body and mind. We’re committed to providing a healthier, more authentic alternative to traditional relaxation drinks—because your well-being is worth it. Let DaHonu Life be your invitation to stress less and feel good, inside and out.
Tone: Warm, supportive, and empowering—encouraging a sense of self-care through mindful choices. We create an inclusive space where well-being is within reach for everyone, no matter where you are on your journey.
Cultivate Community
DaHonu Life is about more than just relaxation; it’s about creating shared moments that matter. Whether it’s gathering with friends, enjoying time at a kava bar, or celebrating life’s simple pleasures, we believe in the power of kava to foster meaningful connections. Together, we’re building a community where peace, well-being, and togetherness thrive.
Tone: Rich with cultural depth and genuine warmth—emphasizing the joy of connection and the importance of shared experiences, both rooted in tradition and open to new beginnings.
Brand Mission:
To honor the rich traditions of the Pacific Islands by bringing the authentic spirit of aloha into every home. At DaHonu Life, we craft premium kava beverages that nurture well-being, foster community, and offer a healthier way to relax and feel good. We are committed to sharing the cultural heritage of kava with the world, inviting everyone to embrace a more balanced and joyful lifestyle.
Brand Vision:
To be the leading name in relaxation beverages by providing genuine alternatives to alcoholic beverages, be known for our deep cultural roots and exceptional quality, and foster meaningful connections. We envision a world where people from all walks of life can unwind, connect, and celebrate their well-being through the simple pleasure of DaHonu Life. By staying true to our heritage and values, we aim to inspire a global movement towards mindful living, where tradition and modernity blend seamlessly and health and wellness are the priority.